The Theory Is Simple
Great brands are built with purpose, clarity, and creativity. That’s the foundation of Brand Theory.
About Me
I’m Sharetá Collins, a marketing and design strategist with a passion for helping business owners turn ideas into intentional, story-driven brands. I started Brand Theory to bring strategy, storytelling, and design together to create work that not only looks good but makes sense.
With a background in marketing, communications, and creative design, I’ve spent years learning how to make brands connect with people on a deeper level. My approach is rooted in clarity, creativity, and collaboration because the best brands don’t just happen, they’re built with purpose.
And if you’re wondering how I power all of this? Let’s just say a concerning number of iced chai lattes were involved.
This is Brand Theory.
“Good design isn’t just what you see. It’s what you feel when everything aligns.”
Why Work With Me?
Why clients choose Brand Theory.
Strategy-Led
Every project starts with intention. I design and create with purpose, not guesswork.
Multi-Skilled
Brand design, marketing strategy, social media, and web. I connect the dots across your entire presence.
Professional & Reliable
Prepared, organized, and consistent. You can count on me to follow through from start to finish.