The Theory Is Simple
Great brands are built with purpose, clarity, and creativity. That’s the foundation of Brand Theory.
I’m Sharetá
I’m Sharetá Collins, a marketing and design strategist with a passion for helping business owners turn ideas into intentional, story-driven brands. I started Brand Theory to bring strategy, storytelling, and design together to create work that not only looks good but makes sense.
With a background in marketing, communications, and creative design, I’ve spent years learning how to make brands connect with people on a deeper level. My approach is rooted in clarity, creativity, and collaboration because the best brands don’t just happen, they’re built with purpose.
This is Brand Theory.
Satisfied Clients
Projects
Articles
Cups of Chai
“Good design isn’t just what you see. It’s what you feel when everything aligns.”
My Skills
I create for business owners, nonprofits, and growing brands, developing visuals, messaging, and strategies that connect with people. I design logos, build websites, craft marketing campaigns, and shape the stories that bring brands to life. Sometimes that means designing from scratch, and sometimes it means refining what already works to make it even better.
From concept to creation, every project begins with strategy and ends with connection. See how Brand Theory brings that process to life.
- Brand Strategy
- Visual Identity
- Content Strategy
- Creative Direction
Good design isn’t just what you see. It’s what you feel when everything aligns.