BEDEW is an infused water brand created to deliver hydration that feels clean, refreshing, and naturally elevated. For this project, I developed the brand’s core visual identity and packaging system, establishing a look and feel that reflects purity, flavor, and modern wellness.

The goal was to create a logo and packaging design that stand out on the shelf while communicating simplicity and freshness. The visual identity combines crisp typography, fluid forms, and a vibrant yet minimal color palette inspired by natural fruit infusions. These elements work together to express BEDEW’s promise: hydration that tastes as refreshing as it looks.

From the initial concept sketches to the final bottle mockups, this project showcases how thoughtful design decisions can transform a beverage into a lifestyle-focused brand with a clear and compelling visual presence.