DM Collins launched her mayoral campaign with a vision to bring stronger leadership, community investment, and transparency to the City of Center Point. As Campaign & Communications Manager, I led the full creative and strategic direction for her brand. From shaping her visual identity to managing daily communications, media outreach, and multi-channel campaign marketing.

The goal was to build a cohesive, credible, and community-centered brand that could stand out in a crowded local election landscape. This required developing a strong visual identity system, designing all digital and print collateral, creating an engaging social media presence, and coordinating messaging across voter outreach, public relations, and paid advertising.