As part of my Media Campaign course, I reimagined the brand identity for Sweep, a mobile app designed to make booking reliable cleaning services simple and stress-free. Sweep allows users to schedule professional cleaners directly from their phone, offering a convenient, easy-to-navigate experience tailored to busy households and working families.

This project focused on modernizing the brand’s visual identity and developing campaign assets that communicate trust, efficiency, and everyday convenience. Through updated branding, refreshed messaging, and strategic creative direction, I established a cohesive look and feel that positions Sweep as a dependable and user-friendly solution in the home-services market.

Sweep was born in 2023 when its founder, then a new mom juggling full-time work and grad school, struggled to find consistent, reliable cleaning help. She also noticed that many local cleaners were having a hard time finding steady clients without investing heavily in marketing.

Driven by a passion for making home help more accessible and supporting local businesses, she created Sweep: an all-in-one platform where busy people can easily book trusted cleaners, and cleaners can grow their businesses with less hassle.

Today, Sweep connects clients with vetted professionals and gives cleaners the tools to manage bookings, get paid, and build lasting client relationships—all in one place.

Sweep is the only cleaning service platform that combines instant online booking, transparent pricing, and built-in business tools designed specifically to support both busy individuals seeking reliable cleaners and local cleaning professionals looking for consistent, well-matched clients.

While other platforms offer general services or outdated systems, Sweep focuses solely on cleaning making it easier for clients to get help and for cleaners to grow.

A Foundational Look at Strengths, Weaknesses, Opportunities, and Threats